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Company Roadmap
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Two-year roadmap · Q3 2026 – Q2 2028
Planned
In progress
Done
Proposed
Sales by product family
Quarterly net sales, Shopify · Q3 2024 – today
Design pipeline
Gauge demand before committing to a production run
Captured revenue vs search demand
Green bar = est. revenue captured today (12-mo) · grouped by key architecture — the strongest driver of willingness to pay · each style has its own benchmark ladder calibrated to measured capture in that style · per-row toggle sets each model’s benchmark · tick = benchmark on saturated rows
Value modifier:
Reset ladders:
—un-captured opportunity / yr at benchmark
—captured today across these models
—largest single gap
Loading captured-orders data…
Ladders and modifier recalibrated Sep 5, 2026 on 27 days of Selected Vehicle order data + 20 days of GA4 vehicle_selected dimensions (n=104 tagged orders, 764 tagged selections). All rows are now per-vehicle × per-product (no pooled family totals). Value modifier no longer supported by the data (R² 0.09) — still selectable for comparison, default off; enthusiast score R² 0.54, coefficient 5.31. Old-school and smart per-vehicle rows are selection-derived (1 and 5 tagged purchases) — directional until the Oct re-run. Ladder × modifier capped at 65% (the highest reliably measured capture). Benchmark ladders remain editable per key-style group (header of each section); avg used values ($ field) and enthusiast scores (S field, 0–100) remain editable per row. Demand = Google Keyword Planner, US 12-mo avg, battery/programming queries excluded; it also excludes the community channel that drives enthusiast sales (why saturated rows exceed 100%).
Live view of the vehicle-selector demand dashboard (GA4 vehicle_selected events joined with Shopify Selected-Vehicle orders). Maintained as its own page — data window shown in its header.
Shared workspace — every change saves for both of you. Revenue is a manual Shopify snapshot.
Add design
Click to upload a photo of the key
Separate each vehicle with a comma
Adjust manually if you need to correct the tally